Decree No. 2022-539 relating to carbon offsetting and claims of carbon neutrality in advertising
This decree aims to prevent greenwashing. It amends the Environment Code to specify the rules applying to advertisers claiming in an advertisement that a product or service is “carbon neutral”, “zero carbon”, “with zero carbon footprint”, “climate neutral”, “fully offset”, “100% offset” or employs any wording of equivalent meaning or scope. It obliges advertisers to produce a report on the greenhouse gas emissions of the product or service concerned covering its entire life cycle. This report is updated every year. Emission reductions resulting from projects to offset greenhouse gas emissions must also be reported according to rules set in the decree.