Vegetarian Society et al of Denmark v Danish Crown
Jurisdiction: Western High Court
Side A: Vegetarian Society of Denmark, Climate Movement and Green Student Movement (Ngo)
Side B: Danish Crown (Corporation)
Core objectives: Whether “climate-friendly" claims made by Danish Crown in its campaign promoting pork amount to misleading consumers through greenwashing and violate Denmark’s Marketing Act.
SummaryAt the end of May 2021, three Danish NGOs filed a suit against Danish Crown, the EU’s largest pork producer, claiming that the company is misleading consumers through its campaign that claims its pork production is “climate controlled” and that the pork is “more climate friendly than you would think”. Danish Crown is a cooperative owned by over 6,000 Danish farmers. It has committed to reducing its greenhouse gas emissions by 50% in 2030.
Case documents will be added as they become available.