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Australian Competition & Consumer Commission v. V8 Supercars Australia Pty. Ltd. (2008)

Jurisdiction: Australia


Side A: Australian Competition and Consumer Commission (Government)


Side B: V8 Supercars Australia Pty Ltd (Corporation)


Core objectives: Challenge to corporation for false green advertising


Summary
The Australian Competition and Consumer Commission (ACCC) challenged V8 Supercars Australia Pty Ltd for being misleading in its Racing Green Program's claim that it was offsetting carbon emissions from its V8 Championship Emissions by planting 10,000 native trees. The ACCC contended that the claim was ambiguous because it failed to state over what time span the carbon emissions would be supposedly nullified. V8 Supercars acknowledged the ACCC's concerns and agreed to a court enforceable undertaking that it would ensure compliance with the Trade Practices Act 1974 in any of its future "green marketing" schemes.
Case documents

from the Grantham Research Institute
from the Grantham Research Institute
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